Freud and Bernays weaponized psychology in marketing. They learned to trigger unconscious fears and desires, attach them to symbols, and sell a cure that primarily benefits the seller. Details of this historic perversion of marketing are found two prior blogs: the Weaponized Marketing Diagnostic and in From Compromise to Coercion.

There is a practical gap between secular marketing and sonship that is easy to spot:

• One has an introverted focus on “me,” while sonship is premised on a much higher purpose, putting the Kingdom first and making room for what Father adds (Mt 6:33).
• One is focused on everything I can do to get what I want. The other is focused on co-laboring with Father to release what He can do.
• One feels inauthentic and salesy while sonship feels authentic, carried by a movement.

The secret to marketing is that the resonance with Father’s purpose and the miraculous fruit, is the compelling reason people buy your why. The goal is learning how to connect our practical offer with our prophetic purpose so that it flows; has legs; feels carried by Father’s wind enabling our offers to sell themselves!

Kingdom Marketing is radically different. It does not manipulate unconscious fear or desire — it awakens the Father’s purpose already written in people’s hearts. It aligns with Heaven’s rhythm of Sonship, Ascension, and Reformation and empowers sons and daughters to become their authentic selves. The result is prophetic resonance with people and co-laboring with Father to bring His purposes to earth.

Kingdom marketing happens when I, my business, and my offer are seamlessly connected to Father’s dynamic purpose. When I’m intentionally connected and doing what Father is doing, the Holy Spirit starts inviting people toward the offer, and it feels like it’s selling itself because of what’s happening in the Spirit. Purpose is the currency of God’s Kingdom.

Mk 4:26 – This is what the kingdom of God is like. A man scatters seed on the ground.
27)   Night and day, whether he sleeps or gets up, the seed sprouts and grows,
though he does not know how.
28)   All by itself the soil produces grain
—first the stalk, then the head, then the full kernel in the head.

Success is authenticity – You win in life and business from knowing exactly who you are (Identity in Christ) and having clarity on your Kingdom purpose… and never compromising on either. Success in God’s Kingdom is hearing, “Well Done!” from Father, whether you are rich or poor; famous or hidden; in season or out of season; in rejection or reception. What Father has for sons and daughters is for everyone, regardless of outward success. You are being invited – It’s a movement with a handle.

 

It’s not Magic – That seamless connection with purpose is very intentional. When we meet the precondition (In Jesus’ Name), we release what God can do in our lives and businesses.

The next questions are:

• • How do we get to that seamless offer?
  • How does the offer of the value we provide connect with Father’s purpose?
  • What is Father doing right now?

Here are three core pillars of sons gaining their Kingdom Skillset:

1)  Sons Awake to Kingdom Purpose

Father has already written His desires into our hearts (Ps. 37:4). Marketing in the Kingdom is not about manufacturing needs but about helping people connect with the story Father placed within them and the ongoing conversations that guide them. As sons and daughters, we listen for purpose, put aspirations on paper, and create a Purpose Profile that clarifies identity and calling.

• Tactic: Awaken Kingdom Purpose written in the heart.
• Result: People feel chosen — they discover their God-given identity, story, and purpose.
• Skill Set: Listening, writing purpose profiles, articulating aspirations.
• How: Purpose Profile and Aspirations

2)  Ascension to Experience the Living Words

Purpose is not static — it’s alive. Sons and daughters hear invitations in the Courts and Council of Heaven, discerning strategy and tactics that are Spirit-breathed. This moves people from living like serfs to ruling as sons. In this rhythm, marketing becomes a prophetic conversation, not a manipulative sales pitch.

• Tactic: Experience Living Words, hearing in Heaven’s Council.
• Result: Sons own their strategy and tactics — purpose becomes dynamic and actionable.
• Skill Set: Ascension — Fluent with conversations in Courts & Council, writing 7-Spirit profiles.
• How: Hearing Living Words from Father, Jesus, and each of the 7 Spirits in the Council

3)  Reformation to Become Your Authentic Self

Kingdom Marketing culminates in authenticity. As we co-labor with Father, we step into exploits and greater works in practical areas like business. Our identity, purpose, story, and offer align in one seamless theme. Instead of hype and manipulation to trigger emotions, our message resonates prophetically — carrying the sound of Heaven and attracting those Father has prepared. Kingdom Marketing draws people into “their” purpose and releases anointing for their mission.

• Tactic: Become your authentic self, co-laboring with Father.
• Result: Sons own their land — walking in courage, clarity, and culture.
• Skill Set: Co-laboring, weaving identity & purpose in offers, prophetic resonance in marketing.
• Integration: Connecting your Purpose, Story, and Offer

In summary: Kingdom Marketing does not coerce; it reveals. It is not manipulating emotions for transactions. It’s awakening Father’s purpose and anointing, aligning with His Living Words, and empowering sons and daughters to be authentically themselves. Marketing becomes a ministry of resonance — releasing Heaven’s purpose on earth via sons and daughters connecting with their own Identity, Story, Purpose, and Strategy.

The Bottom Line

• Freud & Bernays: Marketing manipulates emotions, enslaves identity, and transfers power to the seller – I am your answer! Secular marketing sells your soul to get what you want “and” makes a spiritual contract with coercion.
• Kingdom Marketing: Marketing awakens purpose, clarifies identity, and empowers Father’s Sons and Daughters to inherit their own Identity, Story, Purpose, and Strategy.

This blog was inspired by two Council conversations. You’ll enjoy them and feel invited to your own Council sessions.

• 2025-08-31 Council – Offers Sell Themselves
• 2025-08-30 Council – Purposeful Offers

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Our Coaching Offer is a Progression to Sonship – Your Kingdom Purpose and redemptive stories all form the basis for your personal identity, value creation, and your business offer. Becoming your authentic self is the biggest practical key to fruit in business and life. We can help you get there, flowing with your Father (co-laboring) instead of fighting circumstances and resistance on your own.

• Click for Live links to PDFfor examples.
• Schedule a Zoom appointmentwith John to see if this aligns with your business.
• Get John’s newest book, Sonship, Ascension, and Reformation on Amazon.
• Register for the Next Masterclass!

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Homework – From Purpose to Offer Template

I integrated my own offer with Father’s purpose, using my Purpose Profile, 7-Spirit Profile,
Story, and Offer to do it. Try it with your offer. We’re here to help you. PDF version with Live links is here.