Awaken Your Heart to Purpose
and Release It Through Your Business.
August 29 Zoom @ 8 AM PDT
One of the most subtle traps in the Kingdom Business is ambition. Not ambition in the sense of diligence, excellence, or hard work—but the personal kind that builds my kingdom instead of His. Jesus framed this tension with absolute clarity:
Mt. 16:24 – If anyone wants to come after Me, he must deny himself, take up his cross, and follow Me.
🔥  For whoever wants to save his life will lose it;
🔥  but whoever loses his life for My sake will find it.”
The real invitation is a trade in the Spirit. Personal dreams, desires, and ambitions are bait the devil tempts us with:
-
- Desire for authority and power (Mt 4:3-4)
- Desire for independence, protection from failure (Mt 4:6-7)
(autonomous and bulletproof = I want to be like the Most High!) - Desire for visibility and wealth (Mt 4:8-10)
The brilliance of the Kingdom is that Father asks us to trade those ambitions for something infinitely better: sonship, purpose, creativity, and fruitfulness that multiplies beyond anything we could orchestrate on our own.
Identity: Sons, Not Serfs – In this hour, Father is releasing identity over people, businesses, cities, and nations. Identity is food for the heart, and purpose is the dinner bell that awakens sons and daughters. Ambition makes serfs—workers whose value is measured by their bricks, their busyness, their output. Sonship, on the other hand, is a place of rest and vitality. Sons don’t strive to build towers of ambition; they co-labor with Father to release what heaven is saying and doing.
When sons trade up from personal ambition, they step into a higher lane—one Father defines as a metron (a sphere of influence). That lane is wide open, but it requires spiritual agility. Jesus said, “The Son can do nothing by Himself; He can do only what He sees His Father doing.” (Jn. 5:19). Our job is not to force results but to follow the Lamb wherever He goes (Rev. 14:4).
The Trade: Gaining, not Losing – The trade is simple but not easy: lose your life to gain it. If you do trade your soul away to gain everything this world has to offer, how can you buy it back? (Mt 16:26)
-
- Pursue your ambitions; or follow the Lamb.
- Lose your life trying to save it; or gain your life by intentionally losing it.
At first, ambition looks easier. It promises quick wins and visible results. But over time it breeds weariness, busyness, and a hollow cycle of dead works. Recipes, formulas, and gurus eventually run out of gas. Sons fueled by Living Words from conversations in the Council are renewed every day.
The seed of personal ambition must fall into the ground and die (Jn. 12:24). Only then can it multiply. The death of selfish dreams isn’t an invitation to spiritual poverty or monkish withdrawal. It’s a trade into resurrection life: purpose, entrepreneurial creativity, and fruitfulness, eternal “Life” that starts right now!
Following Jesus, Not Gurus – Jesus is the Way, the Truth, and the Life. Anything less eventually manifests as another dead work. You can spot the cycle and have experienced it yourself:
-
- Personal Vision, Enthusiasm, and Hope,
- Activity and busyness,
- Weariness and hopelessness.
Living Words, on the other hand, are life and vitality. They don’t just motivate—they multiply. They resonate with people and release reformation over businesses, movements, and nations.
From Serfdom to Sonship – Ambition’s business culture is built on competition, imitation, manipulation, busyness, and accountability for bricks (Exod. 5). “Keep the ducks swimming so the pond won’t freeze” is the logic of the Pharaohs who lead serfs.
Sons live in a different culture—one built on the Rock. Jesus is the vine, the source of Life and Living Words. Sons have conversations with Father: serfs have manipulations of men.
In a Kingdom culture, sons have bigger fish to fry, not their own little minnows—the small, self-absorbed dreams that inflame ambition. Sons and daughters are engaged with Father’s purpose, exploits in the Spirit, movement in business, and reformation in nations.
Courage to Trade Up – Trading up from ambition feels like the death of a seed. It takes faith to bury something you’ve worked for, dreamed about, and idolized. But resurrection always follows. Father is not asking for your life so He can shrink it—He’s asking because He wants you to be fruitful and multiply (Gen 1:28), make your name great (Gen 12:3), and do greater works (Jn 14:12).
Sons who trade personal ambition to put Father’s purpose first discover:
- Father really does add all these things (Mt. 6:33).
- Life in the Kingdom is not smaller; it is much bigger.
- The trade produces not just spiritual peace, but entrepreneurial fruit, Ecclesia in business culture, and Reformation of nations.
The question is not whether you’ll follow ambition—it’s whether you’ll trade up to purpose. Jesus asked it plainly: “Am I your good shepherd? Or are you? Or have you surrendered to a guru?”
Trading up means putting Father’s purpose first, being on the same page, and allowing Him to add all these things (Mt 6:33). It’s the difference between a serf who labors for bricks and a son who reigns with Father. Jesus is the King of kings. Who are his brothers? Who are you?
Awaken Your Heart to Purpose
and Release It Through Your Business.
August 29 Zoom @ 8 AM PDT
You carry a purpose – not just esoteric, religious gibberish. When your purpose is manifest on earth, it has value for other people; the substance of a business offer others are happy to pay for!
We’re hosting the Awaken Your Heart Masterclass on Zoom. You’ll discover:
🔥  How to awaken the purpose Father already wrote in your heart’s desire (Ps. 37:4).
🔥  How to hear Living Words in Heaven’s Council — Father’s Kingdom Strategy.
🔥  How to step into your authentic self so your business, purpose, and offer resonate prophetically with your staff and clients.
PS: This blog was inspired by a Council session with more on this topic.
